Now booking · Q3 2026

Marketing
for trades
that show up.

Arete runs SEO, websites, and digital ads for service-based businesses. We measure in booked jobs.

Trusted by operators in

HVAC Plumbing Lawn care Auto detailing Electrical Roofing Pest control
§ 01 — 03 What we do

Three services. One job: more booked work.

Every engagement starts with the same audit — where your phone is leaking and where the next ten jobs can come from. We pick the right tools for that, not all of them.

§ Results Last twelve months

Numbers from real shops.

A representative slice across HVAC, plumbing, lawn care, and auto detailing clients.

312%

Organic leads — Houston detailer, 90 days

$87

Average cost per booked job across paid + organic

47

Booked jobs in 30 days — Acme HVAC, Tulsa

0.7s

Median mobile site load, post-rebuild

§ Case study Featured work

Houston detailer, ninety days.

Site rebuild, fourteen service-area pages, and a $2,400 / month local services test. A second van by month four.

Professional detailer hand-washing a black luxury sedan with soap suds in a clean garage bay

312%

Organic lead growth

14

Service-area pages claimed

$2.4k

Monthly ad budget

4

Months to second van

We went from chasing leads on Craigslist to turning away work. Arete's the only marketing line in our P&L I don't squint at.

— Owner · Houston detailing co.
Read the full study
§ Process How we work

Four steps. No mystery.

  1. 01

    Audit

    A two-week deep look at your site, your search presence, and your last ninety days of ad spend. We tell you exactly where the phone is leaking. You keep the audit even if you don't hire us.

  2. 02

    Plan

    Three months of work scoped on a single page. Quarterly goals expressed in booked-job count and cost-per-job — not clicks or impressions or vibes. Approve it, edit it, or walk.

  3. 03

    Build

    Site rebuild (if needed), service-area pages, Google Business Profile cleanup, ads launched with daily budget guardrails. Most clients see first new leads in week three.

  4. 04

    Compound

    Monthly reporting that fits on a Post-it. Quarterly strategy reviews to expand the radius, add a vertical, or test new channels. We stay as long as we're earning our keep.

Why we exist

Most agencies sell you marketing. We sell you a phone that won't shut up — and the discipline to staff it.

Founder's note

↗ Next step

Stop paying for impressions. Start counting booked jobs.

30-minute strategy call. No pitch deck. We'll tell you straight whether we can help.

Book a strategy call